5 Effective Profile Tips To Market Yourself On LinkedIn

Linkedin profiles 'have a smile'
Remember to smile. A profile picture needs to be your face. Research says, a well written and optimized LinkedIn profile summary can attract  5 times more views and attention than before. “Optimizing your profile with the right keywords is crucial for LinkedIn success” says Abhyank our guest author. You can find his post below. Artflow on android was used to draw the above sketch. It is open for interpretation.

Your career basically starts with your first job, which will give you the experience to develop yourself and contribute to bigger and better things, maybe at your second job or the job after that. Hence, it is vital to start off strong and get the ideal first job, so that you can shape your career accordingly. This is where LinkedIn comes in, which has undoubtedly become the go-to place for job-seekers to look for jobs and network.

A lot of people simply create profiles and wait patiently for job opportunities to come to them. This is where most of them go wrong. There are over 450 million users on LinkedIn, so it is crucial to stand out from the rest of the applicant pool and take strong steps towards getting that dream job you’ve always wanted.

Melanie Pinola, a Harvard Alumni and editorial manager at Zapier, once said, “A huge number of jobs that are filled are never advertised to the public, or if they are, they’re filled by people who have a connection to the employer.”

So it is absolutely paramount to create an active profile so that you can get noticed by the recruiters and network better.

So how to go about it?

Read this post to figure out how to use LinkedIn’s functionalities to rank high on the job search results so that you are exposed to more job prospects.

Here are 5 effective profile tips to market yourself on LinkedIn.

1.Write That Perfect Summary

Use the summary section on LinkedIn to highlight your achievements and personality briefly. It is a digital introduction to those viewing your profile, so make it strong. In fact, recruiters consider it the most important section of your profile.

Create an attention-grabbing headline and summary using the following tips –

1: Include appropriate words and jargon from your industry or subject so that recruiters from the industry can relate to it.

2: Write your LinkedIn summary and imagine how the audience would read it the first time.

2.Use Keywords to Increase Your Search Visibility

Optimizing your profile with the right keywords is crucial for LinkedIn success.

Using the right keywords in your profile is the difference between being found and being invisible. These keywords, in turn, will expose you to more potential connections and opportunities.

Hence, find out which keywords are used most in profiles and use them intermittently in your profiles. Be sure not to overload these keywords, since that might be counter intuitive.

Also, Keywords that are listed in the headline carry much more importance and help you rank higher than other users for the same terms.

3.Go through Similar Profiles and Use the Best Accomplishment Bullets

A lot of people feel that they don’t have any accomplishments to highlight in their profile. So if you’re confused about what to write in your profile, you can find profiles similar to yours, and use their accomplishments.

When you are updating your profile, it can be difficult to see your own impact. By going through similar profiles, you understand how others have interpreted and highlighted responsibilities. You can then portray your accomplishments in a way that showcases the impact you created within the company.

A line like “Increased efficiency and cost-effectiveness of supply ordering and inventory, keeping spending below budget while ensuring that staff had proper tools to fulfill responsibilities.” is a strong one to keep in your profile.

Why do you ask?

Because a relatively simple task such as ordering supplies and maintaining supplies can be shown as a task where you made an impact.

4.Who’s Recommending You?

Like any social media network, your reach and popularity will be a higher if you have a greater number of connections, but what is arguably more important than the number of connections are the number of recommendations in your profile.

Even though LinkedIn says that just 3 recommendations gives your profile a boost, having more than 3 recommendations is a cherry on the cake if you have an eye-catching profile.

Also, recommendations that highlight your work, personality, professionalism, and character traits, which really make you shine, are much more effective than a disorganized recommendation, with facts scattered haphazardly.

5.Use a Personalized LinkedIn URL

This may seem like a small point, but adds a lot of dividends. Creating a personalized connection URL will make searching easier, and induces a sense of familiarity for the recruiters. When recruiters remember your name, they can easily go through your profile because of an easy-to-remember LinkedIn URL. This pays a lot of dividends when you are networking.

Use these tips to improve your profile, which will go a long way towards getting an ideal first job, which will surely help you on your way to getting your dream job.


Looking for more such tips? Check out  ‘Top 33 Linkedin Profile Tips for Job Seekers In 2017’.