|The brainstorming cups. There has been a lot of research done on the efficacy of brainstorming and how it needs to be conducted in the recent years. I think it is one of the fundamental social aspects of information, both inside and outside workplaces and in the coffee shops of the world. It is ingrained in our popular culture. I drew the above sketch using Artflow. It is available on Android.|
The conference room was buzzing with activity. It was the monthly idea generation meeting for gathering ideas and identifying the promising ones for the company wide cost reduction program. The program was gathering steam and the pressure was looming with approaching deadlines. Everyone is expected to contribute. Importantly, the idea generation and the subsequent project delivery activities are bundled into their performance objectives.
This is a typical scenario in many of the offices of the large global corporate companies and even smaller companies. Some of us can relate to this scenario. A colleague at some point, a fellow operations manager retorted ‘How do we expect us to be so creative in generating promising ideas with tight deadlines, my team is spent’
Many of us would contend with this typical scene and would have participated or facilitated it as leaders. Readers, we are talking about a ubiquitous process called ‘brainstorming’. A process that gets unfolded day in and day out in countless conference rooms, meeting halls, workshops and sometimes even virtually across the globe with a diverse group of people across different cultures participating in it.
I think the conference rooms around the world would die, lack lustre without them.
Brainstorming, as a social exchange of information is an age-old process. The mutual sharing of discoveries, knowledge and making connections is a prerequisite for our evolution.
This social exchange of information and a spontaneous contribution of ideas whether creative or not had existed even in historical times between the King and his council of ministers and in other places of congregation. In modern times, just like other social science terms it has taken the garb of ‘brainstorming’, a term used in modern workplaces. Thanks to Alex Faickney Osborn who first coined the word in 1953 along with a set of practices and principles.
We find vivid pictures of brainstorming in all forms in our popular culture. From the talk sessions that happen in the grand dining hall with floating candles in the Harry Potter series, to the ‘anything can happen over coffee’ coffee shops and tea shops around the world, we as people, whether strangers or not, unconsciously indulge in brainstorming. We are hard-wired to do it and it is ingrained in our popular culture.
It is not chaos nor it is madness but there is a method and rhythm to it. We will discuss it. There is an occasional ‘brilliance’ and other times it turns out to be a damp squib.
Nonetheless, we all embrace it affectionately as brainstorming. Literally, brainstorming does not mean to ‘storm the brain’. It is far from it. It seeks a certain harmony and rhythm. On the contrary, when you rest your brain, you perform better.
Being one of the most important ‘Social aspects of information’, there are criticisms as well as improvisations.