The following is an extract from the original article published in ‘Warwick blogs’ by the same author in March early this year, 2017.
The figure is a simple free form sketch of a viral information flow among people in a closed network. Some are happy and some are not. The sketch was drawn using ‘Sketchbook’ from Autodesk.
I just happened to search the internet on the influence of social networks and social media at workplaces. And I bumped into this article from Gallup business journal, which happens to be a gem not just from the insights that we can gain, but there is much to learn from social network experts like Dr. Jon Kleinberg.
The article that I am talking about is “The power of social networks” from Gallup business journal. You can find the link above.
The article interviews Dr. Jon Kleinberg of Cornell University. Dr. Jon is a professor of Mathematics at Cornell University and a recipient of many awards including the Rolf Nevanlinna prize.
The Rolf Nevanlinna prize (May sound new to many) is awarded by the International congress of mathematicians for outstanding contributions in the field of Mathematics aspects of computational and information science. This award is given every four years.
Now, what interested me in this article, was Dr. Jon’s expert views on information cascades and the contagion theory in the social network, that exists in the offices. Why certain messages go viral and how information flows and thrives in the social network.
I have mentioned about the fine synergistic relationship between Social media and Social network, in my earlier posts. Both exist to complement each other. The underlying structure of the social network, embedded inside the social media, makes it (Social media) more acceptable among the masses.
Social media is an ‘attitude’, it is the medium through which people interact and share information with others.
By sharing and by interacting with others, a social network is formed. We need a medium, a tool, in the form of a social media to control and better able to structure the network and fine tune it. We then leave it to be self -organizing.
We cannot enforce any strict rules on a social network. People’s behavior, ties, and connections within the network is self-regulating and self-organizing. It is like an organism which evolves continuously.
Now having said that, it needs some incentive structures to be built inside it. We need to motivate the masses.
Incentive structures and benefits should be structured in such a way, that it mobilizes people for a long-term sustainable change.