How videos help employee engagement

How to Use Videos to Increase Employee Engagement and Collaboration

Recent research from Gallup revealed that employee engagement worldwide oscillates around 15%.

That’s 2% more than stated in the 2013 report from the same company called the State of the Global Workplace.

During the last four years, employers didn’t do much to boost the engagement of workers. The vast majority of professionals are emotionally disconnected from their workplaces and not very likely to be productive. Only a very small number of workers is committed to their jobs and making positive contributions to their organizations. You can only imagine the estimated economic impact of that situation.

Still, there is a reason to be hopeful. There many organizations that are now taking a closer look at employee productivity because of the sheer benefits that come with high engagement. It’s not only about productivity, but also customer ratings and profitability, reduced absenteeism and turnover, as well as fewer safety incidents, when compared to companies with low employee engagement.

So how do you boost employee engagement at your company? One good strategy relates to the use of video. Here are 4 ways to help you use videos to boost employee engagement and collaboration at your organization.

Collaborating with video

Most workplace environments are brimming with distractions that suck employees’ energy away. Multitasking and a constant stream of notifications have a negative impact on workers’ attention. The last thing you’d want to do is add to this cognitive baggage with inefficient team organization.

As the workforce becomes increasingly mobile and dispersed, team leaders should use all available tools for ensuring that their distributed and virtual teams work at top productivity. According to Gartner, 75-80% of projects are now being completed by such teams. Being synchronized and connected are critical features of a productive remote team.

Now, meetings are still the best way for virtual teams to communicate, connect and develop strategies. A recent survey from FuzeBox revealed that 92% of respondents multitask during meetings and 41% admitted multitasking during meeting ‘often’ or ‘all the time’.

A little over half said that they are likely to multitask more often if the meeting is held through phone and 23% during web conferences. In-person meetings and the video conferences were characterized by higher engagement.

Thanks to tools that allow simple video conferencing, employers can start addressing the engagement problem in that area. Integrating video conferencing during meetings will reduce multitasking and foster better engagement and stronger team dynamics – especially important when it comes to managing remote teams.

Use video for team bonding

Video conferencing makes collaboration easier thanks to functionalities such as screen sharing so co-workers will not even need to be in the same room in order to share information or visual materials.

Thanks to video tools, workers will be able to see each other and develop deeper personal connections without their employer having to spend time and money on flying them across the country or even around the world.

Video and internal communications

Nothing helps people to empathize with others like video storytelling. If you’re looking for a medium that would help you to connect employees and supervisors into a coherent team of people who share a vision or work toward the same values, video is your best pick.

Create a company culture video showing personal stories of various employees to develop unifying emotions such as happiness and pride. Videos instantly attract everyone’s attention so spreading the company culture through this medium is bound to boost employee engagement across departments.

Video and learning

Another smart use of video at your company could be related to the adoption of new tools or services. Videos send the message across easily and by showing the solution visually, they help employees to quickly get the hang of it.

Learning new skills with video can also be an occasion for a team to come together and celebrate their shared vision of the company. Thanks to video tutorials, employees can quickly gain new skills – and learning is an excellent motivator!
Until recently, video conferencing technologies were costly, unreliable, and too complex to be widely accessible to all kinds of companies.

Today, even small businesses benefit from low-cost software that brings together remote teams. Reliable, high-quality video collaboration tools are part of every modern office environment. And for a good reason: video conferencing improves engagements increases the quality of discussions, and boosts decision-making.

Author’s Bio:

Elizabeth Lee is an experienced business blogger, deeply interested in employee engagement and customer relations. Currently supporting PACK & SEND, Elizabeth might often be found sharing her suggestions and strategies with businesses and individuals online. Feel free to follow Elizabeth on @LelizabethLee86.

 

Elizabeth Lee

Elizabeth Lee is an experienced business blogger, deeply interested in employee engagement and customer relations. Currently supporting PACK & SEND, Elizabeth might often be found sharing her suggestions and strategies with businesses and individuals online. Feel free to follow Elizabeth on @LelizabethLee86.

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