|Guest author Jessica writes about social media tips for internet publishing from creating a sitemap for your site to analyzing Facebook pages. Her post is below. Picture credit: Pixabay|
Social media marketing is now deemed important for businesses. After all, not only does it boost brand recognition, but it also improves brand loyalty, and with the use of the right tools, success would surely be yours. So, here are 15 compulsive social media tool and technology tips that we have for you!
1. Don’t forget to create a sitemap
Having a sitemap is essential as it allows Google to have an idea of what kind of content your site has. Also, in case you have also uploaded videos on YouTube, Google would also be indexing those on your site as well. A sitemap is the one that makes your site easier to navigate not only for your site’s visitors but for search engines too.
2. Make use of the Google Advanced Search
Using the Google Advanced Search will allow you to save a lot of time when it comes to searching for specific topics as it gets rid of unwanted results and websites. In other words, it helps you narrow down your search and exclude words that are not relevant to what you are searching for.
3. Use Google Analytics to monitor traffic
Social media marketing does not end with you creating fresh content and finally publishing them online, but you should also monitor how much traffic your content is getting by using the Google Analytics. This tool will also allow you to know the source of the traffic.
4. Use lucky orange in monitoring the activity of your visitors
You need to know your visitors better in order for you to be able to create contents that will cater to all of their needs and meet their preferences. With this tool, you can interact in real time with your visitors. You can also know how long they have been staying on your site and the kind of pages that they have visited.
5. Use Glyder to share some updates
Most people are accessing social media platforms using their mobile devices. So, you need to make sure that you reach out to mobile users as well when you engage in social media marketing, and you can do that through Glyder. This is a tool that will allow you to provide status updates. You can even use the graphical templates available there.
6. Include links containing keywords on your profile
If ever you have plans to post as a guest on the other blogs online, then make sure to include links that contain the keywords that you want to rank in your profile. After all, they would most likely just be copying what you have sent whenever you post as a guest.
7. Minimize the size of your images with Smush.it
There are a lot of things that can affect your ranking on search engines and one of them is the loading time of your pages. So, as much as possible, minimize the size of your images with Smush.it while still retaining the quality of your images. This is sure to provide you positive results from your social media marketing efforts.
8. Find the most shared content through Buzzsumo
In order for you to be able to create content that would likely be shared by your target audience, you need to know what kind of content they are interested in first. You can use Buzzsumo to find out the answer. With that, you can start creating content that tackles similar topics that are most likely to perform well.
9. Analyze your blog’s SEO with Screaming Frog
This tool analyzes all of your site’s pages, and it will provide you an idea of what areas you need to improve further before you create a new content by fetching data on your site. Hence, it can help you boost your SEO ranking.
10. Use Heyo to build your email subscribers
Oftentimes, to gain attention on social media, businesses offer special deals. However, as the main goal of your social media marketing campaign is to gain attention, you need to promote it more. Guess what, Heyo allows you to convert your fans on FB to be your email subscribers.
11. Use Hootsuite to schedule your posts
So, you have created several great posts but instead of posting them all at the same time, you should schedule the delivery of your posts with HootSuite. That way, your target audience would see something new whenever they visit your blog. Also, not only will it allow you to save some time, but it also ensures that more people would be able to see your posts.
12. Optimize your previous posts in SEO
In social media marketing, it is essential for you to ensure that all of your posts are SEO optimized. So, revisit your old post, regardless of whether it has already been weeks or months since they have been posted online. If possible, link your posts with one another. Make sure to use the keyword in your titles and descriptions.
13. Use LikeAlyzer to analyze your Facebook page
Although the Facebook insights are already there for you to use, LikeAlyzer is definitely much simpler to use. It can provide you recommendations on how you can improve your Facebook page, as well as how you can boost the engagement between you and your audience on the said platform.
14. Manage your blogs with ManageWp
Although there are people who are into social media marketing that only has a single blog to manage, there are also some who have created multiple blogs. Well, managing several blogs all at the same time has been made easy by ManageWp.
15. Track your mentions with Mention
Do you want to know the number of times that your brand has been mentioned on social media platforms including LinkedIn, Facebook, and Twitter? If so, then the tool Mention is what you need. What’s even great is that you can use it for free.
So, there you have 15 compulsive social media tool and technology tips. Hopefully, you can use them on your future social media marketing campaign.
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- Simple internet publishing tips using social media - December 28, 2017