Within a workplace context, the adopting social media and its usage is often termed as ‘Enterprise social networking’ or the ‘Corporate social network’. In the recent years, a lot has been written about the benefits of using social media but little importance has been given to the science and art of its implementation and adoption within organizations.
Firstly, it is a science because the implementation goes through a set of methodical procedures starting from organizational readiness to the final measures of success. The methods are the same as implementing any other enterprise systems in workplaces.
Secondly, it is an art because, convincing the employees and the wider organization to adopt corporate social network with the realm of fast and dynamically changing social and political landscape is nevertheless an art form.
Social media benefits drive implementation approaches
The biggest benefit of them of all, providing the context to the information, which often questions ‘who, why and what’ of information, the challenges and pitfalls is often missing in traditional knowledge management and knowledge sharing. This context to information, which is immediately applicable at work, is mostly tacit and hard to get. Social media in workplaces provide the context to that information.
Another important benefit, from using social media in workplaces, is the subtle art of building social capital among project teams, the unspoken bonds of social collaboration to get things done.
To realize all these benefits by adopting social media in workplace requires a different implementation approach and which is more of bottoms up than top-down and more artsy than science.
Implementing and adopting social media in workplaces is no easy task. Here are some best practices drawn from excellent organizations who have been front-runners in implementing social media and have realized the success adopting social media in their organizations.