Adopting social media in workplaces – Best practice approaches 2017

Adopting social media in workplaces

Adopting social media in workplaces is both an art and a science and they both go hand in hand together. For that matter, conducting business analysis also has shades of both art and science and not much relevance is given to the ‘art’ portion of it these days.Conducting Business Analysis is a mandatory precursor and a must do exercise even before we attempt to carry out and adopt enterprise tools in workplaces.

For the benefit of some of us, the IIBA (International Institute of Business Analysis) a much-recognized body in this field, defines Business Analysis as a ‘practice to bring in a change in an organizational context by defining the needs and recommending solutions to the stakeholders’.

Fair enough! but then in the recent years, the implementation and adoption of social media tools in organizations has brought the ‘art’ portion of business analysis to the forefront. This is not to say that logical analysis and methodological rules are no less important either.

There is much written about the logical analysis and rules of implementation.  What I attempt to write below is my natural understanding of how ‘adopting social media in workplaces’ can be taken up.From a business analysis perspective and to bring in a positive productive change and intended benefits there are three approaches to adopting social media in workplaces. They are:-

  1. The all at once together approach.
  2. Phased approach.
  3. The bottoms up approach.

There are myriad tools which run inside workplaces and not all of them have the connecting power nor the acceptance among employees, as social media tools. Once they are implemented, they become a way of life inside the organization subject to their usage and popularity among the employees. Its usage builds social capital.Having said this, there are ample opportunities for people in the HR function. 

People who work as HR Generalists, HR business analysts and OD (Organizational development) consultants can intervene and learn from these exercises. Even to the extent that they can glean for information and conduct the organizational scan, which they do regularly as part of their jobs for measuring employee satisfaction levels.

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Garbage in garbage out, can social media in the workplace change that?

garbage in garbage out; social media in the workplace

Garbage in garbage out (GIGO) is a popular computing jargon used in enterprise computing and IT applications in large corporations across the world. Social media in the workplace has the influence to change all that with the introduction of Web 3.0.

Computer applications are designed by logical processes for transaction entry. If there is a poor data entry and the data is nonsensical, the output would also be poor and non-sensical.  Such poor and flawed data have huge implications. People believe what they see on the computers and they rely on the data for decision making.

Owing to the speed, urgency and not much care taken during the data entry in large organizations, such garbage in, garbage out is a common phenomenon. Well, social media in the workplace is set to change all of that. A more recent statement ‘Garbage in, gospel out’ might be a reality in the future.

The introduction of Web 3.0

Web 2.0 enabled us to make connections, create content and share it with our friends. It allowed us to interact with each other through multiple devices. Now with Web 3.0, the internet has become much smarter. We now call it the intelligent internet. It allows us to not just publish content on the internet in a democratized way but also mine data to suit the user’s requirements. Social media in the workplace with Web 3.0 might know the user’s preferences, analyze the meaning, and serve only pages and data which is highly relevant to the users.

You can also read out blog post article on “The global brain and graph theory”.

This affects the way, employees will create and use knowledge. Knowledge and data become more precious and they will be mined democratically where needed and when needed. Social media in the workplace will be more context dependent and context based. There will be smart interconnections among colleagues. People will start realizing the benefits and make an effort to enter the right and relevant information for future use.

Even in the consumer space, there are a number of social media tools in use. We see vandalized information all the time on some social media sites. Even the most popular ones are not left out.

Keeping this mind, the future models of social media sites with Web 3.0 would bring in more contextual information in the likes of ‘Siri’ and ‘Google’ says Cormac Reynolds from the Online marketer, a London-based digital marketing firm. You can find his website here.

‘Siri’ is a computer program for the IOS, macOS and tvOS operating systems from Apple Inc.  What appears to be the future, ‘Siri’  works as a digital personal assistant and makes recommendations and requests to other web services. Interesting !

Within large organizations, the introduction of Web 3.0 will change the ‘garbage in garbage out’ phenomenon. Knowledge generation and usage will be more dynamic, relevant and competitive within the organization. The organization becomes a ‘truly learning organization’. Learners will accelerate.

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Does the internet make you smarter? Can Social media too?

Does the internet make you smarter?

Does the Internet make you smarter? to be honest, is a popular search term on Google shared by millions of people around the globe. Going by the  Search engines parlance, this is a long keyword and the search trend for this keyword is rising.

After all, all of us, if not some of us have spent half of our lives surfing on the internet. My 8-year-old daughter is no newcomer either to the internet. Just like other eight-year-olds on this planet, she spends about 3-4 hours a week watching Youtube and playing games on the internet. Well, I decided to gather some information.

Does the Internet make you smarter? the straight answer is, Yes.

Logging on could spark a little bit of genius in all of us.  When you bounce your thoughts and share your knowledge with others, there is every chance that new ideas can come into this world.

Thinking is not solo anymore

But there still exists some contradictions on this subject around the world. Probably in the past, thinking alone and gazing at the stars would result in a sudden epiphany of sorts, a flash, a spark or a light bulb moment. Well, that was the past. A popular belief that emerged partly from passed on stories and life histories of some of the inventors.

Increasingly, there is research pointing out that new ideas and innovations do not stem from a single moment of euphoric thought but from bouncing and successive iteration of ideas over a period of time.

It all starts with a slow hunch says Steven Johnson, the author of the best-selling book  “Where do good ideas com from”, you can find his TED talk show here. And still Clive Thomson, the author of the popular book  “Smarter than you think” is very optimistic on the use of social media. A good review on the book can be found here from Newyork Times.

You can also read our blog post:  The age of social media: Our participation makes it a way of life

The current trend of using social media for mere trivia and gossip would change. Instead, people would find interesting and creative ways to spend their time on the internet. This includes thinking differently and solving new problems by sharing and bouncing ideas with each other.

There is nothing to fear from Facebook and Twitter.

Associate trails of the web is analogous to the human brain

Tim Berners-Lee created the internet architecture. The simplicity and the beauty of the Web lie in its interconnected hypertext Webpages. The web pages are connected through a primary channel called the link.

Lee, however, drew some of his ideas for the web from the Memex. The Memex was an information storage system that was first described by the inventor, Vannevar Bush. The system works analogously to how the human brain works.

Just as how the human brain indexes new ideas and information through associative memory for later use,  the internet system connects information web pages through certain cues (Hypertext links) thereby creating associative trails for ease of access and for later use. This brings us to understand a bit on how ideas pop up in our brain.

The human brain network is as complex as the internet

As Steve Johnson talks about it in his book, any idea that pops out of our consciousness is a work of millions of neurons in our brain all firing in sync with each other to produce an idea.

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