The Impact of Social Media on Brands in 2018

People need genuine and authentic communication on social media. Brands need to have a conversation with their followers and relate to their issues. “In order to get closer to your target audience, you need to do what they do” says Jacob Haney our guest author. His blog post is below. I used Artflow for the above sketch and is open for interpretation. 

The contemporary business model is formed by social media trends. There was never a time when public opinion was as important as it is now – every move businesses make is a part of a strategy and it’s mostly based on information gathered on social media.

Therefore, if you’re an aspiring business leader who strives towards expansion and growth, you need to keep yourself updated on the subject and keep track of the most influential trends.

Temporary Content

As you might have noticed, temporary content is quite popular right now. Social media platforms are all about stories – there’s something very tempting about vanishing content. Snapchat is responsible for this trend, and it doesn’t seem that it will disappear anytime soon – ironically enough.

Considering the fact that vanishing content is considered to be less filtered and more authentic, you should use this to your advantage and build ads based on this principle.

Highly Personalized Ads

Speaking of ads, you should know that millennials don’t respond to generic content – and their opinion is what matters, so you should definitely take it into consideration. Therefore, if you want your marketing efforts to be successful, you need to make your ads highly personalized.

Chatbots Takeover

The age of AI is finally happening, and chatbots are the beginning of it. A lot attention was directed to live chat and the importance of providing your visitors with this communication medium. Well, now when every serious business adopted this trend, improvements are in order.

For chats with website visitors are maximally effective, you need to implement chat bots. With them, your customers or clients will be able to get their answers within seconds and your agents will be able to dedicate their time to more creative activities or more challenging visitors.

Livestreaming is In

In order to get closer to your target audience, you need to do what they do – when in Rome, do as the Romans do. When on Facebook, livestream – to put it in words of social media trends. Your brand needs to have a face and a voice, and this is exactly what you need to make that happen.

The Importance of Influencers

Customers trust other customers – the word of mouth stays the most effective advertising method there ever was. Naturally, influencers take charge here, so if you want people to know about your products and services, you should make sure you’re on a first name bases with VIPs that have a voice in your business niche.

Of course, you will need to do some research so that you can get in touch with influencers. Doing your homework isn’t relevant for this item only – before you actually adopt any of these trends, you need to be positive that you know what you’re doing. Therefore, make sure to conduct a thorough investigation, or better yet – hire a professional to do it for you.

The Rise of Videos

Videos are popping up on all social media platforms – their popularity is only going upwards. So, make sure that you implement an abundance of them in your next marketing strategy because videos are the main field of interest.

With this knowledge about trends on social media, you’ll be able to develop and conduct effective advertising which will speak to your target audience. Once again, make sure that your research is thorough – we all know how bad it can be when a trend isn’t adequately adopted.

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Jacob Haney

Jacob Haney is a content marketer presently working with Research Optimus, a business research outsourcing company. A writer by day and a reader by night, he is loathe to discuss himself in the third person, but can be persuaded to do so from time to time.

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