In the next few paragraphs I attempt to write about a chapter taken from the book “The wealth of Networks – How social production transforms markets and Freedom” written by Yochai Benkler.
Yochai Benkler is the professor of Entrepreneurial legal studies and Co-Director of the Berkman centre for Internet and Society at Harvard University. The book was first published in 2006. Yochai Benkler wrote about the future of the internet and how the internet is changing the society. The book is widely considered as an authority in the realm of our socially and digital networked world. The book with about 515 odd pages talks about the information economy and how we are all influenced by it and its contents stands true even after ten years since its publication.
What I attempt to do in the next few paragraphs is my own interpretation and understanding of one of the chapters in the book titled ”Social ties: Networking together’.
Yochai Benkler: The Internet’s influence on social relations is too soon to predict
Here, Yochai Benkler talks about two diagrammatically opposite views about how the Internet will affect the society and the community. The first one, which he elaborates as part of freedom and justice discourse is that individuals will start living somewhat disconnected and arid lives. This arid life will free us of the many worldly attachments like television and telephone and sometimes even our social relationships and make us grounded. Possible ! this effect was projected in the 1990’s. The other one was the ‘virtual communities’ where people interact, share and build a shared human communal existence.
New empirical evidence (Evidence which is hard, visible and experimented) shows that neither views will prevail. In fact it will be a mixture of the two. It is too soon to predict which way the direction of the Internet on social relations will take. It is obviously complex. Though Internet has clear effects on the human society, it will neither transcend or breakdown any particular aspect of it.
Thickening and loosening of relationships
Yochai Benkler elaborates further about the two types of effects that the Internet has on the human society. The first one is the thickening of relationships among previously not so tight relationships among friends, relatives and parents. The Internet has brought them together. Children who have moved away from their parents are now finding the Internet a boon. They do not have to coordinate a time to talk to them or pay for long distance communication. The days of the email have changed all of that. The same is the case with long parted friends.
But this thickening of social relationships has also led to loose hierarchical relationships among their family members and friends. As individuals start connecting together again, they have weaved a their own peer relations and support networks. This will dismantle the hierarchal relationships which might have been stifling to some on their freedom to express their views and opinion.
The second one is the loosening of ties and relationships. They are the ‘loose relationships’. Many virtual communities may or may not fit into this aspect but that is the fact. This new aspect of ‘loose relationships’ might displace many of the age old, one to many communication models which exists now in the Television and Radio mass media. This old model will be replaced by a newer many to many model which encourages interactive participation and sharing of information.
The effect of Internet on everybody will not be same but the magnitude will vary among social relations and networks. Yochai Benkler agrees that the usage of the Internet and rise in the individual capabilities will not aid in social fragmentation and alienation. There stills exists the fear of disintegration.
To dissuade this fear of disintegration Howard Rheingold put it quite subtly in his now classic book of 1993 – “Virtual community“. Human beings inevitably will form a community and colonies. We have a hunger for colonies just like bacteria do. A portion of the text from the book ‘Virtual community’ is below.
‘My direct observations of online behavior around the world over the past ten years have led me to conclude that whenever CMC [computer mediated communications] technology becomes available to people anywhere, they inevitably build virtual communities with it, just as microorganisms inevitably create colonies. I suspect that one of the explanations for this phenomenon is the hunger for community that grows in the breasts of people around the world as more and more informal public spaces disappear from our real lives. I also suspect that these new media attract colonies of enthusiasts because CMC enables people to do things with each other in new ways, and to do altogether new kinds of things—just as telegraphs, telephones, and televisions did.’
Yochai Benkler goes on to say that online relationships not only restrict themselves with just being on the Internet but also forge their way to a healthy offline face to face relationships as well. Such face to face relationships are alive and kicking and exist along with the online Internet relationships.
Completed Masters in IT for manufacturing at the University of Warwick, UK and a PRINCE 2 certified practitioner.
My interests include collaborative innovation, group dynamics, Idea hubs and work life balance. I am open to your suggestions.
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